The Brief:

As a growth business in a highly competitive sector, Science in Sport saw an opportunity to take a leading share by significantly growing their CRM and email list. The objective was clear, capture no less than 100k qualified and highly relevant email addresses.

As an established and somewhat mature brand, Science in Sport (SiS) already boasted a comprehensive and engaged email list. Our challenge was to add additional value to this list.

The campaign’s success wasn’t going just down to the number of new leads we would be delivering but in the quality of them. Every lead needed to be unique and real, giving SiS the very best chance of converting prospects into customers.

The Strategy:

First of all, we needed to carry out some research, in order to understand which lead generation tactic was best going to suit the objective. We had to think about who and where these prospects could be found and how we could engage them. Identifying and selecting various marketing channels in order to target our prospects. From here we could begin to think about budget and planning.

Social Media was central to our success. Content creation and the development of partnership marketing were equally important in our journey. Social media platforms such as Facebook and Instagram gave us the opportunity to apply some highly sophisticated targeting, creating very particular customer profiles where we felt confident, we could achieve success, whilst the development of partnerships opened the door for us to engage with highly relevant but completely new audiences.

The Results:

The campaign surpassed expectations, delivering above and beyond the 100k new leads target.

New prospect moved on to create new customers for SiS, delivering high orderer rates with many going on to make multi/repeat purchases over the course of 12 months