The Brief:

After reaching out for SEO support, Jump Design and Print informed us off their desire to improve visibility across search engines. In a competitive market, they were wary that competitors were attracting potential customer as a result of search engine optimisation tactics.

In order to drive brand awareness and attract new customer Jump Design and Print asked us to help create the foundations for SEO success, at a local and national level.

The Strategy:

Firstly, we carried out a complete SEO audit across the Jump Design and Print website allowing to pinpoint where they could improve and optimise for the benefit of search engine rankings. Equally important was a full competitor analysis, which allowed us to gain valuable insight into our competitor set search engine maturity.

At this point, we could comprehensively evaluate our market positions and identify key opportunities in order to gain a competitive advantage. Our strategy was formed around creating a conclusive list of keywords that the brand could rank well for. Identify specific keywords that would drive incremental traffic whilst being true to the brand’s identity. We’d then move on to provide high-quality content to capture demand. Our second goal was to improve the linking structure across Jump Design and Print. Recognising internal linking was limited, we created additional pages and content in order to maximise internal linking and improve the user experience.

The Results:

Increased website visibility, triggered on searches for our selected keywords. In turn, this delivered an uplift in website visitors.

Enhanced user experience, alongside additional content to enhance and educate customers to a higher degree.